During my internship, I served as a social media intern and played a key role in the comprehensive rebranding of a Coca-Cola eNASCAR team, now known as Rise Esports. I was heavily involved in the name change, logo design, team mission development, social media presence, and other critical aspects. I also contributed to branding and activations during NASCAR race weekends, managing the racing simulator booth.

My experience with NASCAR included being part of a marketing team recognized as one of the top ten in the Coca-Cola eNASCAR iRacing series. The team earned funds, which we donated to my alma mater, Virginia State University, to help establish an iRacing program.

Additionally, through social media, I had the opportunity to engage with former professional football player and Super Bowl champion Bernard Pollard. This interaction led to the creation of a charity event for the drivers, marking another significant accomplishment.